Digital Printing Misconceptions

Digital Printing Misconceptions

A number of pointed misconceptions concerning digital printing and offset printing are used to sway customers of printed materials in a unique direction for his or her printing needs. Without proof, a customer could be misled about the realities surrounding essentially the most cost effective and efficient method of producing and packaging high quality printing products. As everyone knows truth or fiction can passed on by secondhand conversation or by baseless hear say by those who have an agenda.

When describing the misconceptions regarding digital printing and how it compares to offset printing, there appears to comply with the assertion that "At all times stick with the tried and true." With this type of angle, innovation, change and selection fly out the window. Let's check out a few of these misconceptions or half truths.

1. The image high quality of digital isn't as high as that of offset printing.

In the fall of 2004 the Technology Watch Newsletter conducted a test in a scientific laboratory in Rochester, N.Y. and concluded that digital printing had matched that of offset printing. Tested was the Xerox Docucolor ™ 8000 Digital Color Press with its 2400 dpi resolution and considered to be similar to the offset printing press. The iGen3 and Docucolor digital printing presses have the ability to mach about eighty% of the Pantone color charts where as the Heidelburg reached about 67%. That demonstration was revealed 5 years ago.

2. Digital printing is simply too pricey.

While it is likely that the long production runs of offset printing are more cost efficient today, as time passes, digital printing will shrinking that level of price to a great degree. Ease of design, print on demand and product storage continues to push digital printing within the direction of efficiency. Digital printing is by far the least costly source of printing for short runs, but those brief runs are vastly growing as the digital printing industry grows in technology and popularity.

3. Offset printing is essentially the most widely used technique of printing today.

This message is very subjective and requires some thought to find out its true meaning. We should first consider that maybe a brief press run has the identical factor in total depend as that of the medium to massive runs when measuring the general count. Also many offset printing firms as we speak make use of each types of printing and include digital printing as a source to provide product flexibility, effectivity in delivery and personalized information to the tip user. That being said, one should consider the fact that, small companies vastly out number medium to massive sized businesses. To add to that, many shoppers are dwelling based mostly companies or just a person needing some invites printed, and deserve the same consideration as small businesses. Would not this depend in the "most widely used methodology" scale? Breaking all of it down, we are able to conclude that digital printing is the most widely used type of printing today. Within the not too distant future, digital will unquestionably be considered the most widely used method of printing and have the numbers to back it up. Offset printing gets to ride shotgun.

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